Facebook Inc. has announced that beginning at 12:01 am EDT on June 13, 2009, Facebook users will be allowed to create personalized usernames for their Facebook pages, in the form ”facebook.com/yourname”.
There is a risk that some Facebook users will attempt to incorporate third party brands into their personalized Facebook usernames.
To address this potential problem, Facebook has provided an online procedure for brand owners to prevent their trademarks from being registered as Facebook usernames. Information for brand owners is available online . The online procedure for registering trademarks is at http://www.facebook.com/help/contact.php?show_form=username_rights.
The relevant registration form should be completed for each trademark by no later than Friday, June 12, 2009.